About Me

I have a strong passion for building digital tools that people actually use, products that solve real problems, simplify complexity, and create meaningful experiences.

I studied UX Design for three years at Open Window Institute, alongside a year in Visual Arts, where I developed both analytical and creative foundations. In my fourth year, I joined UXI Creative Marketing, gaining first-hand experience inside a fast-paced agency environment. Seeing how strategy, branding, and digital execution intersected pushed me to broaden my path.

Freelancing allowed me to work directly with clients, understand their goals from the inside out, and take full ownership of the design process. It also expanded my capabilities beyond UX into web and software development, which led me to start building my own products.

I'm currently refining two independent software projects. I haven't launched them yet because I believe products deserve the right timing, positioning, and resources to succeed. Until then, I'm focused on strengthening the foundations, improving performance, eliminating friction, and ensuring that when they do launch, they're ready.